The purpose of this brochure was create an eye-catching booklet which was to be printed both sides. I designed the inside so that it opened out into a poster.
The colours were chosen to represent Elveden Farms sandy tracks on which sections of the triathlon are run on. It was important that the farm was strongly linked, using the onion as part of the logo worked well with the event title “The Tear Jerker”
Below shows some of the workings for this brochure, the original concept used brighter colours and had a more ‘grunge’ feel to it.
Flags created for the event: